AI Insights · Timothy · January 2021
Top 5 Zombie Games in Latin America: Q4 2020 Performance Insights
An analysis of the top 5 zombie-themed mobile games in Latin America during Q4 2020 shows significant engagement and download figures. Sensor Tower provides detailed insights into the trends of these undead-themed hits.
In the last quarter of 2020, the zombie game genre maintained a strong presence among mobile gamers in Latin America. Sensor Tower's comprehensive data gives us a glimpse into how these games performed on a unified platform, combining both iOS and Android metrics.
Starting with Zombie Tsunami, the game saw a noticeable rise in weekly active users, peaking at over 5.3M by the end of December. Downloads remained robust, with figures hovering around the 400K mark, before closing the year with over 400K downloads in the last week of December. The revenue trend also showed an upward trajectory, culminating at approximately $2K in the same period.
Plants vs. Zombies™ experienced a steady download rate, starting at around 320K and finishing the quarter with over 340K downloads. Weekly active users showed a slight increase from approximately 2.1M to over 2.1M. Revenue saw a gradual uptick, ending the quarter at nearly $1.2K.
As for Plants vs. Zombies™ 2, the game's downloads began at around 200K and saw a rise to over 240K by the end of December. Active users increased from roughly 2.6M to over 2.7M. The revenue trend was impressive, escalating from about $18K to over $30K, demonstrating the game's strong monetization capabilities.
DEAD TARGET: FPS Zombie Games also showed positive trends, with downloads starting at about 100K and soaring to nearly 200K. The number of weekly active users saw a significant jump from 530K to over 800K. Revenue followed a similar pattern, with an increase from approximately $3K to just under $4K.
Lastly, Earn to Die 2 Lite had a mixed performance in terms of downloads, starting at close to 192K and decreasing to around 80K. The weekly active users reflected a downward trend, from over 960K to approximately 473K. Revenue, however, showed resilience, ending the quarter at about $810.
For more detailed insights and data on the performance of mobile games, Sensor Tower's platform remains an invaluable resource for industry analysis and market trends.